|DESTINATIONS|PRIVATE SECTOR|DEVELOPMENT ORGANIZATIONS|THE TEAM|
Strategic planning should take place at every board meeting, not every 5 years. All-encompassing master plans, while necessary to outline a longitudinal vision (and secure funding), often hinder destination agility to the meet the ever-changing tourism landscape. Navigo experts lead stakeholder “deep dives” into the latest industry trends and best practices to enhance customer and investor connectivity, revitalize attractions, pinpoint necessary infrastructure needs, and strengthen the policy development process.
NATURAL AND CULTURAL
In the coming years, destinations need to own and delegate “resilience” throughout the industry and community. Navigo trains destination PIP Squads through sustainability explorations, developing the skills to pinpoint weak links and flesh out community-based solutions.
GO DEEPER INTO THE NUMBERS TO FIND MEANING AND DIRECTION
Confidence: does the industry believe in the numbers? Does the analysis energize destination strategic planning? Navigo thoroughly investigates the destination’s research process to meet international standards and industry needs, then aligns the data with trends in source markets and competition to illuminate the destination’s critical path improvements in product, trade relations and consumer marketing.
PLAN FOR EXCELLENCE, BRAND FOR SUCCESS
The complexities of marketing to today’s travel consumer can be overwhelming. Now that we’ve discovered whom to target with the Critical Path Analysis, let Navigo show you How to reach target audiences first by developing the brand call to action, then by empowering your industry partners to carry that brand message directly to the consumer leveraging the scalability of digital marketing and direct travel-trade connections.
GROW YOUR TEAM TO GROW YOUR FUTURE
Navigo innovated the concept of Kaizen Tourism, a process of making small improvements on a continuing basis to create manageable, innovative and sustainable change. Whether forming a new DMO or reinvigorating a complacent division, Kaizen Tourism skills development program complements initial intensive training sessions with a 3-month program of daily exercises and weekly assignments.
DESTINATIONS | PRIVATE SECTOR
DEVELOPMENT ORGANIZATIONS | THE TEAM
© 2014 Navigo International. Photographs © Yuri Horowitz. All Rights Reserved.